Why do we use Facebook for business? This is a common question that most business owners have when they are considering setting up a Facebook page for their business.
Using Facebook for Business has evolved to be an essential marketing strategy rather than personal networking. With almost 1 billion users – imagine if you could reach out to all of them and promote your business? Small and large scale businesses already use Facebook for business promotion. Even though it is a widely used marketing platform, you still have to consider the pros and cons of using Facebook for your business. Here are some of the advantages and disadvantages of using Facebook for business.
Why Use Facebook For Business – Reach More Prospects
The main goal why we use Facebook for business is to extend our social reach. Facebook features the “Like”, “Comment” and “Share” options so we can reach more patrons. This gives us the opportunity to interact with them and thereby build a long-lasting “trust” relationship, which is vital for a business to succeed on Facebook. Facebook also allows you to link your fan page to your website, thus, generating organic traffic and improving your search engine optimization. Facebook pages are customizable, so design a welcome page that will attract more visitors and add the tabs that are necessary for your business. Facebook also allows you to advertise or promote your page so you can connect more with target your audience.
Why Use Facebook For Business – Building Business Relationships
Although Facebook offers a lot of opportunity to help us grow your business, there are also drawbacks. When we use Facebook for business, we need to invest our time and mental resources. Its hard to get noticed, particularly in an environment with tough competition. You need to spend time engaging and building relationships with your target audience. “Interaction” is the key. You have to constantly monitor your page, interact with the audience and provide them with something different on a continual basis. You also need to do trial and error to determine what strategies works for your business. Sometimes, you also need to invest in Facebook advertising to attract more “fans”, or promote your page. This is a disadvantage for small businesses who are just starting on Facebook.
Facebook is considered to be the leading social media network with almost 1 billion users. It’s definitely a venue for connecting with your target audience and interacting with them. Though it’s widely use for business, you can’t harness the real power of Facebook if you don’t commit a lot of your time and effort to it. You also have to mix in the right strategies to ensure your success. It’s never an easy move to use Facebook for business, thus, it requires hard work and dedication to stand out and beat your competition. if you want to learn more, you may check out the Facebook Timeline Blueprint, a tool that teaches everything you need to know about how to use Facebook for business.