When creating a website for a start-up business, the main goal is not to have a beautiful website period, but to have a website that appeals to your target audience which is searchable so potential customers can come across it.
SEO or search engine optimization helps increase your PR (page rank) in the search engines so your website becomes visible to online searchers looking for your products or services.
One of the simplest methods for implementing SEO on your site and improving your online visibility is to optimize your website content for SEO. Here are some SEO writing tips to help you write your web copy the right way, so you can start driving traffic to your business website and gain more customers.
SEO Writing Tips: Write with Your Audience in Mind
One of the dangers of learning SEO is getting so excited to implement the strategies and techniques that you forget the main reason you’re applying SEO in the first place – your readers.
Always keep your audience in mind too and keep yourself from overdoing it. Avoid focusing too much on optimization and remember the main reason why you are writing content, which is to attract your target customers.
All your copy should be directed at your website visitors, not the search engines. Make sure to write informative, original, relevant, interesting and well-written content that offers value to your readers.
Providing high-quality content will certainly keep your visitors hooked on your page. What’s more is that it will also help increase your chances of conversion, and establish your brand’s credibility.
Performing Keyword Research
It is crucial to perform keyword research so that your website ranks for the right keywords – those that your target audience will actually use.
Keyword research helps you to gain a better understanding of which relevant phrases and keywords will target the right kind of website visitors effectively and bring in more leads, and which ones are too competitive to use.
After you have established a tally of valid keywords, add them into your website content naturally so your readers are able to smoothly read through the entire content pieces.
Using Long Tail Keywords
If the keywords you would like to add to your blog posts are too competitive, use long tail keywords instead. So, instead of adding a phrase like “SEO training,” you can substitute a lengthier keyword phrase like “SEO training for local business owners”.
You won’t be getting as big a volume of people searching, but you will also be getting higher quality traffic.
Optimizing Your Images
All the images that you upload to your website should also be optimized. Aside from adding aesthetic appeal to your web pages, images can also help increase your rankings in the search engine results pages.
Add relevant keywords in the descriptions and alt tags, as well as in the file names of these images.
Adding links to your content that go to other pages on your website can help entice your visitors to stay on your website longer. Backlinks from credible websites can also serve to build your brand credibility and establish the trust of your readers.
A good number would be no more than five internal links. Also, make sure that your links are added to your content in an organic, natural way.
Optimizing Meta Descriptions and Title Tags
These are also the first things that Google sees, so make sure that they are optimized to include your target keywords and that they provide a good idea of what your page content is all about.
This is also a good way to get searchers clicking through to your content from your links.
SEO Writing Tips: Avoid “Stuffing” Your Keywords
You may be really tempted to use your researched keywords multiple times in your content, but stuffing your keywords into your articles is severely frowned upon by Google.
Aside from annoying your readers and creating a bad rep for your brand, this practice will also hurt your search engine rankings. It is always best to place relevant keywords in your content in a natural, flowing way.
Using Keyword Variations and Synonyms
One way you can avoid overstuffing your website copy with your chosen keywords is to use relevant synonyms, keywords and variations.
These will still be just as effective since they are recognized by the search engines’ “Latent Semantic Indexing”, which exists to provide similar matches in the search results. This will be helpful in targeting additional search requests and getting more prospects.
You’ve heard it before – sharing is caring. Make your website articles easily shareable by adding social media buttons to your pages. This will make it very convenient for your readers when sharing your blog posts in their social media accounts, i.e., on their Facebook, Twitter, Pinterest, and Google+ pages.
There you have it – your introductory SEO training on web content optimization! Now all you have to do is start allotting time to perform these SEO writing tips, and you will be reaping the rewards of proper SEO implementation at practically no cost. 🙂
About the Author
Michelle Rubio has been working with SMEs across the United States, Canada, Australia and the UK for the last five years. She is a highly-experienced blogger and SEO copywriter. You can see more of her works and experiences in her LinkedIn profile.
- License: Creative Commons image source