If only there was more time to spend on making money, rather than marketing the business. Sound familiar?
The bottom line in business is that in order to make more money, either you need to improve conversions for your products or increase the amount of people who are exposed to your deal. Increasing exposure is easy, so today we’ll focus on that.
When you’re building your business online, often your best measure of how large your audience really is comes from how many subscribers you have on your mailing list. So, building that mailing list becomes a top priority. Here are some interesting ways to build your mailing list numbers up quickly.
1. Collect Mailing List Sign-Ups Using Twitter Cards
Want to be able to get mailing list signups with a quick click on a Tweet? Well, that’s possible. When you create Twitter cards with an integration to your mailing list provider, it only takes a couple of quick button-presses on a Tweet for a Twitter user to sign up to your list using their Twitter credentials.
Mailchimp offers a comprehensive guide to using Twitter cards to collect email addresses for your mailing list. It only takes about 10 minutes to set this up and then you can pin the Tweet to the top of your timeline in order to get as many sign-ups as possible.
If you also create a shortlink for your Twitter card using Bit.ly or some other URL shortener you can quickly share it with people you’re chatting to on Twitter.
2. Build a Community around Your Product
People are sociable by nature, so it stands to reason that if you build a community the participants will become more involved and invested in your message and your associated products. This is not a quick-fix solution, as community building takes time, but it will be worth it in the long run.
This might involve starting a Twitter chat, building a forum, or maybe just branding a particular message for your tribe to follow and take to heart.
However you achieve this, if you can make that community cohesive then they will want to be a part of your mailing list and they’ll look forward to your messages. Each engaged member is worth more than hundreds of disengaged readers, so you’ll soon see why this works so well.
3. Make Your Mailing List Shareable
Consider the actual content you send out in your mailing list. Is it a personal message from you? Is it something they would look forward to and share with friends?
If your mailing list content isn’t currently shareable, consider curating more content to add to your list. It’s possible that with a wider variety of content your readers will want to share it with their friends.
Now, is it actually shareable? Have you enabled “Share This” buttons for all the popular social networks? Do you encourage your readers to forward the email on to friends? Make sure all of this is in place also, so that it’s as easy as possible for your readers.
Case Study: Online Careerist
I’ve personally used all three of these list-building tactics in the process of building my own mailing list. I started a chat community of remote workers, freelancers and entrepreneurs to complement my blog and job board.
People can sign up for an invite to the group via Twitter cards on my Twitter account (@AngelaAlcorn) or by using a sign-up form.
All of my members are also subscribed to my mailing list and look forward to the curated content I deliver to them each week. The mailing list is growing at a startling rate!
What Else Do You Do?
Have you tried any of the list-building tactics I mentioned above? What do you do to build your mailing list? Let us know in the comments section below. 🙂
Image courtesy of Stuart Miles at FreeDigitalPhotos.net