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Productivity Improvement Techniques

Productivity Improvement Techniques

Every small business owner needs a handle on productivity improvement techniques. Because running a small business is one of the most challenging things a person can do. It is by no means an easy task.

But being an entrepreneur is also rewarding at many different levels. It provides a sense of achievement and self-satisfaction; it allows the individual to take control of his/her own work life; it helps business owners turn dreams into reality.

Those in the know realise that starting a small business is one thing; maintaining and growing it is something else entirely. In order to continually take a business to the next level, owners have to maximise productivity for themselves and their staff. Below are some productivity improvement techniques for doing just that.

Invest in Technology

The whole point of using technology is to increase efficiency. For small businesses that have routinely shied away from technology, one of the most important productivity improvement techniques to embrace is electronic point-of-sale (EPOS) systems capable of streamlining most, if not all, back office functions. For example, consider a bed-and-breakfast that has always done things using pen, paper, and filing cabinets.

An electronic POS system can be used for multiple purposes. It can be an electronic till that processes payments when guests arrive. It can be used to keep track of kitchen inventory, schedule room cleaning and laundry service, and even handle future bookings prior toguest departure. Tying it all together are features that aid with back office accounting.

Set Aside the E-Mail

Most entrepreneurs have no idea how much e-mail distracts them from the business of the day. The successful small business owner sets aside checking e-mail for at least the first 60 minutes of every workday; some even go as long as 90 or 120 minutes before tackling e-mail.

Along those same lines, make it a practice of not responding to unimportant e-mail. A lot of people send e-mail that is completely unnecessary; e-mail that wastes time. If you ignore such e-mail long enough, people will stop sending it to you.

Limit Meetings to 30 Minutes

Imagine a bar owner calling a meeting to discuss the new iPad POS system that was just recently deployed. How long do you think that meeting should last? If it lasts more than 30 minutes, that bar owner will be wasting his time.

People tend to tune out after 20 to 30 minutes, thereby rendering excessive meeting time useless. A better option would be to conduct several meetings over a couple of weeks to disseminate all the information. The bar owner could deal with the iPad cash register in one meeting, inventory control in another, and so on.

Productivity Improvement Techniques: Prioritise Daily Tasks

A small business owner who does not know how to prioritise is one who is not going to be enjoying much success in building a business. Smart entrepreneurs prioritise in order to maintain their sanity. Priorities should be written down, and followed through on, every single day, beginning with the least desirable tasks.

Why do the least desirable tasks first? Because getting them out of the way prevents you from worrying about them all day. You will also have the energy at the start of the day to get the tasks done quickly and correctly.

Automate Whatever You Can

There are lots of things that can be automated in the average small business. For example, end-of-shift accounting can be automatically managed with an iPad point-of-sale system with the appropriate integrated functionality.

At the end of a server or bartender’s shift, the only thing that needs to be done is the reconciliation of the cash in the till. The point-of-sale system has kept track of everything else.

Automatic accounting is one of the best aspects of using electronic point-of-sale systems. The best systems on the market utilise a single entry model so that every transaction sends data to other modules as necessary. It makes accounting at the end of the day, month, quarter and year easier than it’s ever been before.

Give Your Team a Reason to Succeed

Unfortunately, the business world has treated employees as human resources for far too long. Workers are not comparable to office supplies and equipment. They are people with their own thoughts, dreams, ambitions, and desires. Treat them that way. Give them a reason to succeed in the workplace.

One way is to offer your team members a vested interest in the success of the business. You might offer quarterly performance bonuses or set up a system of privately held shares that are awarded to employees at the end of the year, based on performance.

Whichever way you decide to do it, set something up so that your team has something to aim for. When they stand to win or lose based on company performance, they have a reason to give their best.

Leave Your Work at the Office

One of the most challenging aspects of any small business is leaving work at the office when it’s time to go home. Small business owners are notorious for working long hours, then carrying their work with them in their minds when they are supposed to be relaxing. Nothing is more destructive to a small business than this practice.

Being able to leave your work at the office is one of the most important productivity improvement techniques that must be learned. Those who learn it are able to recharge at the end of every day; they are able to face the next day ready to go. Those who do not master it are compromising their work-life balance, which in turn will impact both their business success and personal time.

It’s okay that a particular product pricing in your iPad till was £5 less than it should have been yesterday. It’s not the end of the world. As long as it’s not repeated, you can chalk it up to an innocent mistake and move on. Likewise, that disagreement you had with one of your vendors is not life-altering. It’s just business.

Small business offers an incredible opportunity to entrepreneurs who want the challenge of working for themselves. If you are an entrepreneur, get out there and go for it. Set the above seven productivity improvement techniques in motion and go build your successful business!

About the Author

An entrepreneur by heart, Scott Heron often blogs about the best ways a businessman can improve productivity by investing in and upgrading technology. To know more about his research and resources, click here.

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Productivity Improvement Techniques

Productivity Improvement Techniques



Image courtesy of Stuart Miles at FreeDigitalPhotos.net


Growth Hacking Techniques: A 5-Stage Evolution

growth hacking techniques

growth hacking techniques

How a group of growth hackers made it possible to build the brand equity of Facebook, Twitter, AirBnb, and LinkedIn in less than a decade without implementing traditional advertising strategies is truly remarkable.

Using growth hacking techniques has emerged just recently and has been gaining so much popularity because of its unconventional, yet very effective methods.

So how does growth hacking work? Let us take a closer look at the five-stage evolution of growth hacking techniques that have been coined by these big brands:

Achieve Product Market Fit

The first thing that growth hackers try to achieve is product market fit. Simply put, it is having a product that is perfectly designed to fit a particular and critical need for a well-defined target market.

You’ll know whether a product has achieved a good market fit when there is strong word of mouth. And until this happens, you will need to tweak your idea, conduct surveys, run tests, iterate, and improve.

Discover Your Growth Hack

If you are a tech startup, you don’t want brand awareness. What you want is users, customers, and clients.

And the way to attract them is by finding loopholes and underappreciated opportunities.

You do this by figuring out what has never been done before and creating a product that has features that will address the unmet needs of the market.

Growth Hacking Techniques: Become Viral

Word of mouth is what growth hackers want to achieve.

Once you have attracted your initial users, the next goal is to get those users to influence their family, friends, colleagues, and other members of their circle to use your product, too.

And because a growth hacker’s goal is to develop a product that people want and/or need, it will be very easy to drive them to influence others like them to use your product and continue the cycle of referring to friends and family.

Customer Retention

You want your users to start using your product and to continue using it.

Sean Ellis, the person who coined the term “growth hacker” stresses that we need to “obsess over every element of the customer experience.”

If you have issues retaining users, address this by interviewing your existing users so you get a better understanding as to why they stopped using your product; then, use this information to build a better product that will get them to come back.

Go Back to Stage 1

Growth hackers deliver massive successes to startups because of their constant involvement in product development.

With growth hacking techniques, the focus is not on branding or brand awareness but on driving users and clients. This technique is about looking for scalable growth from viral factors and social sharing, instead of spending money on advertising and marketing.

So, optimize your market potential by constantly improving your product, based on data.


While traditional marketing is still effective, this means requires a big budget, and failing would mean a big loss for a startup.

On the other hand, using growth hacking techniques is a cheap, yet effective, iterative, and practical way to attract your market. Certainly something that not only marketing managers need to consider, but also product managers as well.

Learn more about growth hacking’s relevance in product management and register in a product management training course.

About the Author

Michelle Rubio has been writing for SMEs across the United States, Canada, Australia and the UK for the last five years. She is a highly-experienced blogger and SEO copywriter. She writes business blogs for various industries, such as marketing, law, health and wellness, beauty, and education. She is also well versed in product management training, particularly the courses offered by ProductSchool.com.

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  • growth hacking techniques

    growth hacking techniques

    License: Creative Commons image source


5 Popular Resolutions to Make 2016 Your Year

Popular Resolutions

5 Popular Resolutions to Make 2016 Your Year

No matter how good or bad you felt 2015 was, there is an opportunity to start all over again by sticking to a few of the most popular resolutions to improve certain areas of your life.

If you had a good 2015, you may want to achieve the same heights and this isn’t a bad thing. It can be difficult to keep things in life on an even keel but it is an aim you should have in mind.

However, if you didn’t enjoy 2015 too much, you have a chance to make improvements and achieve more out of life. Not everyone cares about New Year’s resolutions and to be honest, there is no need to wait for a New Year to begin to start making popular resolutions to get more out of life. You can decide to do this at any second of any moment of any day in life.

The thing is, though; this is a time of year when many people are looking to make changes so you will find a lot more support and assistance when it comes to making popular resolutions. Changing your ways can be difficult, which is why a lot of people don’t achieve success in life.

However, when you have friends, family members and colleagues working hard to achieve their goals, you will find it much easier to work towards your own goals. There is a great deal to be said for the strength in numbers that help you to work harder and feel more confident. So if you have a goal in life, speak with other people and see if there is a way that you can achieve goals together.

There is no shortage of aspects that you can look to improve in life, and the following is a list of five most popular resolutions to make 2016 your year:

Popular resolutions: health and fitness

The benefits of being fitter and healthier are well known and you should be looking to make these changes in your life. Some people really go for it in January, throwing themselves into a new health and fitness regime whereas other people prefer to make minor changes.

No matter what your aims are, living a healthier lifestyle in January is a great way to move on from the excesses of the festive period and ensuring that you are feeling good for the rest of the New Year.

Stopping smoking, drinking or any other vice

If you have a vice in your life, this is a great time of year to be proactive when it comes to improving your life. Negative habits can be hard to break but knowing that people and industry specialists are available for support, you’ll find that this is the perfect time to make a change.

To become healthier and save money, recognising your vices and then working towards stopping them will be of considerable benefit to most people.

Being nicer to others around you and making time for loved ones

Not all popular resolutions have to be big ones, sometimes making small decisions will have the biggest decision. Being nicer to people or making more time for your family and friends will please other people and it will please you, which is surely something that is of great benefit to you and those around you in the New Year.

Be better at work

If you want to achieve more at work, you need to start making changes in your attitude and what you do. This may sound difficult but you’ll be surprised at how much more you can achieve with a positive attitude and a willingness to learn and get involved.

This is the starting point for people making popular resolutions to be better at work, so make sure that you have this in mind.

For people who are more ambitious with their work goals, is there a way that you can network better or bring better value to your company? It may be that meeting with other professionals at industry events and conferences will help you develop an insight into your industry and where the sector is going to go.

If you are looking for a conference that involves major players from your industry, you’ll likely find that it is held in Cannes. Cannes is seen as the prime location for industry events and the MIPCOM 2016 event is likely to be one of the best events of the year.

If you are involved in the TV and film sector, booking accommodation in Cannes will not only help you to have a great trip, it will ensure that you are in the right frame of mind to meet the right people who will help you to further your career.

About the Author

Andrew Reilly is a freelance writer with a focus on news stories and consumer interest articles. He has been writing professionally for 9 years but has been writing for as long as he can care to remember. When Andrew isn’t sat behind a laptop or researching a story, he will be found watching a gig or a game of football.

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Popular Resolutions

5 Popular Resolutions to Make 2016 Your Year




Image courtesy of Stuart Miles at FreeDigitalPhotos.net


How To Really Kick Start Your Business

How To Kick Start Your Business

How To Kick Start Your Business

You’ve determined your market offering, you’ve created your business, you’ve organised the premises, you have a business plan and you may even have some business lined up with your first customers on board.

Next comes your official launch. It’s time to kick start your business – and it’s here where the old saying “by failing to prepare, you are preparing to fail” can ring all too true.

A coherent and strong launch of your business can really help give you the initial ‘shove’ to hit the ground running and generate momentum. A poor or ill-thought out launch can see your new venture stumble and miss out on the chance to make that all-important first impression.


Your people are your biggest asset of course, so staff ready and confident for the ‘off’ is imperative. How do you prepare your people to kick start your business effectively?

  • Brief them fully on their role in your launch and how important it is
  • Get your staff working and thinking as one – team building events are a good pre-launch activity
  • Ensure their work area is ready; try not to leave ‘things to do’ around the workplace such as equipment still to be installed and office furniture ‘still on order’
  • Show your staff the company is ready and all set to launch efficiently, not in a half-baked manner

Team building

It’s worth investing in the well-being of your staff, and enjoyable and constructive team building activities will help your staff prepare for the full-on nature of your launch.

There are all sorts of events you can involve your staff in – not just paintballing – and putting yourself in the hands of professional events organisers is a sound idea.

Work areas and equipment

Ensuring your premises is fully ready for business – even if an office where no customers are likely to visit – is important for efficiency and morale.

Even details like making sure it’s fully decorated and all office furniture has been delivered and installed instills a feeling of ‘readiness’ in your and your staff.

Pre-launch marketing

Both digital and offline marketing should be in hand. In the case of offline marketing, ensure supplies, such as stationery, are ordered and delivered in good time for mailings and other campaigns.

Offline marketing

Think in advance about what type of marketing you’ll engage in.


Ensure space is booked in good time and allow time to create and provide artwork to the publications concerned. If you start planning early you can often get better deals in local newspapers.

For radio, you need to start planning months in advance to create your ads and book slots with radio stations, so it is worth considering using a company like Radio Works to manage this for you.


If you’re using mail marketing, ensure your mailer is ready to go on the day you’ve targeted to kick start your business-whether pre-launch or on the day.

Make sure it’s been carefully written – if you decide to have it professionally copywritten allow time to find your writer, brief them properly and allow time for revisions.

Ensure your mailing supplies are ordered in good time. If you require printed envelopes, for example, allow ample time based on your supplier’s turnaround times – and use the services of envelope companies with a good reputation, such as Quick Envelopes, who will meet your needs fully and meet agreed deadlines for delivery.

The same goes for other stationery such as headed notepaper and business cards.

Kick start your business: Digital marketing

Think about your digital marketing strategy – maybe use the services of a digital marketing agency or someone expert in activities such as social media to plan and make the most of your digital options.

If your business lends itself to social sharing such as content distribution, opportunities for shares to go viral and so on, then it requires some planning.

Just having a Facebook and Twitter presence and updating to them regularly isn’t all you need to do – actually planning social media campaigns is important.

The same applies to email marketing – as with offline mailings, email campaigns need planning so as to be effective at launch time. This is how to really kick start your business.

Creating a ‘buzz’

Creating some pre-launch interest is very important. It ties in with proper use of social media as mentioned above – if you or your team are lacking in knowledge of how to make the most of social media, it’s well worth learning more or using the services of an expert.

It’s about getting your brand out there and being talked about. Advertising is an obvious avenue – don’t forget online advertising such as via Facebook which has the advantage of being highly targeted to your specific audience.

Use PR

Basic PR can be free, and providing stories for local media, your trade press or maybe national publications and relevant websites may be within the scope of you or someone on your team.

If not, copywriters and PR consultants can help use online and offline media to help generate a buzz on the run up to your launch. If you have a large budget, go for the best and use a company like Saatchi and Saatchi.

Conclusion and Planning your launch

Going back to the ‘fail to plan’ point earlier, the key is to plan everything properly well before your launch date.

The last thing you want is to let something slip through the cracks – a basic like forgetting to order envelopes for your mailing can have a knock-on effect and reduce the impact of your launch.

Don’t leave things to chance. Kick start your business using the tips outlined above.

About the Author

Paul Thompson is the Director for Quick Envelopes, which produces quality printed envelopes and charity envelopes for businesses across the UK.

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  • How To Kick Start Your Business

    How To Kick Start Your Business

    License: Creative Commons image source



Unleash The Power of Creative Accounting Solutions

creative accounting solutions

creative accounting solutions

Regardless of the size of your business, there is one thing that they all have in common with each other. They all have numbers that drive them forward.

These are numbers that nobody can afford to ignore, whether you’re a freelancer or corporate executive.

A bird’s eye view of success. Made possible.

Wouldn’t it be cool if you could see your success in real-time? Well, now you can, as long as you embrace creative accounting solutions. Many have found that a bookkeeper, coupled with a modern accounting software, can do the trick.

The reason for this is that the bookkeeper ensures complete compliance and the software streamlines the way that you manage your numbers. Finally, a real view of success in action.

Getting funding is no longer a headache.

Investors and potential investors expect the books to be kept “in check” at all times. Having these creative accounting solutions in place will help you do exactly this. You’ll know that your accounting processes have prepared for the time when an investor enters the scene.

Another key benefit of bookkeeping is that you’ll also be looked at as a highly professional company. Having your numbers at hand shows that you’re about your business. Bottom line.

Creative Accounting Solutions: Know where your business needs to go.

Financial goals and tracking are essential to revealing the future of your business. Always know if you’re meeting the goals that you set forth or what needs to be done in order to meet them. No more wandering around aimlessly when it comes to knowing about the books that drive your business.

Just make sure you have access to the books when you need to make entries or double-check your sales figures. Technology is never a roadblock, and this is one where you can embrace it while developing a financially-minded company.

Creative Accounting Solutions Bonus: Taxes are no longer an inconvenience.

Tax compliance isn’t as bad as people make it out to be. An effective bookkeeping solution is one that either calculates the taxes owed automatically, or one that is completely hands off and has a bookkeeper making the payments for you.

Streamlining the way that you pay taxes and keep records will make the whole process a breeze. On top of that, by having a professional bookkeeper oversee your records, you know that you’re not going to get surprised with a nasty penalty.

Changes can easily be overlooked, and have proven to cost many taxpaying businesses over the years.

Last but not least, “Big Brother” will be happy.

The government is only getting stricter as each day passes. Making sure your business affairs have evidence that it’s in compliance is critical.

This is what bookkeeping is all about, and why even freelancers have enlisted professional help for creative accounting solutions.


When you have an expert working to ensure your books are in order, you’re also enlisting their knowledge of the latest tax laws and rate changes.

This alone is priceless.

So the time is now. Are you going to set up the creative accounting solutions you need?

Will you be able to show you have the books that say your business is all about financial accountability?

Let us know in the comments section below.

About the Author

Steve Breitman trained as a CPA and has over 30 years of accounting, financial and operational management experience. He graduated Magna Cum Laude from the University of Texas at Austin, with his BBA degree in Accounting. He is the founder of Mindful Business Solutions, Inc. and helps a multitude of businesses with their finances.

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creative accounting solutions

creative accounting solutions





Image courtesy of jscreationzs at FreeDigitalPhotos.net


4 Benefits Of Unsecured Business Financing

unsecured business financing

unsecured business financing

It can be difficult to push your business forward and make sure that you achieve the breaks and benefits that you need to in order to develop.

Many small businesses fail because they lack the funding required to effectively develop, which means that finding adequate unsecured business financing is likely to be one of the most important things for an emerging business to obtain.

There are many different ways in which you can obtain funding for your new business, so make sure that you look at all of the available options.

You may find that taking out a loan is right for your business, and you may feel more comfortable taking out a guarantor loan. This may limit your options but considering that many people have already put so much into their business with the aim of starting it up; it can be difficult put more assets on the line.

Taking out a loan can be a much more comfortable way to move forward with your business, but you need to find the right sort of unsecured business financing for your particular business.

A guarantor loan could be of benefit to your business, and you will want to think about the great range of benefits that are provided by this style of loan.

Unsecured business financing: overcoming a lack of funds

Quite simply, having access to an unsecured loan or a guarantor loan is of benefit because it can help you to overcome any shortfall in your funds. Cash flow is essential for businesses, particularly small businesses and it may be that there will be times when you need a helping hand to make progress with your business.

If this is the case, taking out a guarantor loan is likely to be the most effective way for you to access the funds you need when you need them most.

Unsecured business financing: obtained with a minimum of fuss

Knowing that it is possible to go online and fill out an application in a minimal amount of time is a great comfort to most people.

Traditional lenders will often require you to provide a significant amount of paperwork and information before you can access the loan.

This is of great concern to most people so make sure that you apply for the loan that can be provided in the most efficient and effective manner for your needs.

Unsecured business financing: the money you need at short notice

When it comes to obtaining the money you need to avert a cash flow problem, you will often need the money in a hurry.

You’ll find that unsecured business financing will provide you with the money you need in around 48 hours. This is a tremendous turnaround and if you really need money at short notice, this should be the type of loan that you focus on.

To help speed up the process, it will be of benefit to have all of the documentation that you need when applying for the loan. It will also be of benefit to ensure that the guarantor has everything they need and that they can answer correspondence or phone calls from the loan company at short notice.

Obtaining the loan in a hurry is a major thing for most people so making sure that you put everything in place to speed up the process has to be of benefit.

Unsecured business financing: no collateral required

When you remove the need for collateral, you can be more confident and relaxed about your business.

Some people, when they have everything to lose, will be super focused and ensure that they put everything they can into achieving success.

Other people though will often struggle with the pressure of knowing how much they are risking, to make their business a success.


If you are the sort of person that struggles under pressure, you will find that an unsecured loan is the best option for your needs. Most businesses will benefit from a touch of flexibility and this is definitely what is required by small businesses.

Turning to an unsecured loan provider can help your business to obtain the finance it needs without placing it at further risk or in any danger.

About the Author

Andrew Reilly has been freelance writing for the past nine years and his focus is on consumer interest and news stories. When he’s not sitting in front of his computer doing research on a story, you’ll find him watching a football match or catching a gig somewhere.

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unsecured business financing

unsecured business financing




Image courtesy of Ambro at FreeDigitalPhotos.net


Marketing Online Courses: 4 Steps to Success

marketing online courses

marketing online courses

So, you finally decided to create an online course. You’ve spent several months of planning your course curriculum and putting things together.

And now that there is a seamless transition from one material to another, you are now ready to launch your first ever online course.

Now, you start asking yourself the big question – “How do I start promoting my online course and get a lot of people to sign up for it?”

Like any tangible product being offered online, creating an online course for a specific niche would need an effective marketing strategy to get noticed and welcome more students.

Here are a few tips for marketing online courses to help you reach your target audience and get students to sign up for your brand new online course:

Strategically Allocate Your Marketing Budget Across All Channels

Online students are not like traditional students when looking for an online course. The internet is very fluid, and this makes searching for a course or program online very diverse. Understanding how online learners search, it makes sense to be visible in various online media if you want to reach your target market.

Of course, traditional advertising is still helpful when marketing online courses. Ideally, there should be a mix of print advertising, direct mail, press release, social media, paid and organic online advertising, participation in events, and partnerships with complementary businesses or institutions.

Marketing Online Courses: Establish a Strong Online Brand

Having a good reputation is not enough to be noticed and chosen among the many online courses being offered in the market. You will need to build a strong online brand that people can trust and one that will create a strong following among your target audience.

Your online brand must speak to online students and give them an accurate sense of what kind of learning experience your online course offers. Your online branding strategy should be consistent across all channels, including your website, social media profiles, print and digital ads, and other marketing media.

Make time to engage with your followers. Social media makes it very easy, and free, to directly communicate with your target audience.

For instance, you can engage with them by thanking them for any positive comments they place on your posts and by answering any questions or concerns they may have.

By engaging with your target audience, you present to them your brand in a more personal manner. This is something that they can relate to and appreciate.

Marketing Online Courses: Analyze!

Look at data and see which marketing efforts are effective and which ones need to be tweaked or replaced altogether.

Observe general patterns in the enrollment process. What channels are driving students to sign up for your course? And what influences them to decide to enroll?

There are several metrics you can assess. For example, the number of leads and applications. You can also check which of your leads actually end up applying for your online course. In addition, take a look at the percentage of applications that end up starting classes.

Partner with Business Enterprises

Most of online students are working individuals seeking to develop new skills or update their current skills to be competitive in their fields. It only makes sense to create tie ups with companies whose employees may be interested in your online course.

It’s a win-win situation for both parties. You will gain more students from these companies’ workforce, while these employers will benefit from having more skilled, educated workers.


When it comes to marketing online courses, it pays to plan and implement effective strategies to reach your target audience and lead them to your online course registration page.

By taking note of these marketing tips, you will see your target online students signing up for your course in no time!

About the Author

Michelle Rubio is an SEO copywriter and Blogger who has been writing articles for various SMEs all across the US, Australia, the UK and Canada over the last five years. She has developed expertise in industries ranging from education, marketing and law, to the beauty, health and wellness niches. She is particularly knowledgeable on creating and marketing online courses, like the ones that are provided by CourseMinded.com.

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  • marketing online courses

    marketing online courses

    License: Creative Commons image source



seo writing tips

seo writing tips

When creating a website for a start-up business, the main goal is not to have a beautiful website period, but to have a website that appeals to your target audience which is searchable so potential customers can come across it.

SEO or search engine optimization helps increase your PR (page rank) in the search engines so your website becomes visible to online searchers looking for your products or services.

One of the simplest methods for implementing SEO on your site and improving your online visibility is to optimize your website content for SEO. Here are some SEO writing tips to help you write your web copy the right way, so you can start driving traffic to your business website and gain more customers.

SEO Writing Tips: Write with Your Audience in Mind

One of the dangers of learning SEO is getting so excited to implement the strategies and techniques that you forget the main reason you’re applying SEO in the first place – your readers.

Always keep your audience in mind too and keep yourself from overdoing it. Avoid focusing too much on optimization and remember the main reason why you are writing content, which is to attract your target customers.

All your copy should be directed at your website visitors, not the search engines. Make sure to write informative, original, relevant, interesting and well-written content that offers value to your readers.

Providing high-quality content will certainly keep your visitors hooked on your page. What’s more is that it will also help increase your chances of conversion, and establish your brand’s credibility.

Performing Keyword Research

It is crucial to perform keyword research so that your website ranks for the right keywords – those that your target audience will actually use.

Keyword research helps you to gain a better understanding of which relevant phrases and keywords will target the right kind of website visitors effectively and bring in more leads, and which ones are too competitive to use.

After you have established a tally of valid keywords, add them into your website content naturally so your readers are able to smoothly read through the entire content pieces.

Using Long Tail Keywords

If the keywords you would like to add to your blog posts are too competitive, use long tail keywords instead. So, instead of adding a phrase like “SEO training,” you can substitute a lengthier keyword phrase like “SEO training for local business owners”.

You won’t be getting as big a volume of people searching, but you will also be getting higher quality traffic.

Optimizing Your Images

All the images that you upload to your website should also be optimized. Aside from adding aesthetic appeal to your web pages, images can also help increase your rankings in the search engine results pages.

Add relevant keywords in the descriptions and alt tags, as well as in the file names of these images.

Adding Links

Adding links to your content that go to other pages on your website can help entice your visitors to stay on your website longer. Backlinks from credible websites can also serve to build your brand credibility and establish the trust of your readers.

A good number would be no more than five internal links. Also, make sure that your links are added to your content in an organic, natural way.

Optimizing Meta Descriptions and Title Tags

When your webpage appears in the search engine results, the first noticeable thing that your target searchers will see is your meta description and title tag.

These are also the first things that Google sees, so make sure that they are optimized to include your target keywords and that they provide a good idea of what your page content is all about.

This is also a good way to get searchers clicking through to your content from your links.

SEO Writing Tips: Avoid “Stuffing” Your Keywords

You may be really tempted to use your researched keywords multiple times in your content, but stuffing your keywords into your articles is severely frowned upon by Google.

Aside from annoying your readers and creating a bad rep for your brand, this practice will also hurt your search engine rankings. It is always best to place relevant keywords in your content in a natural, flowing way.

Using Keyword Variations and Synonyms

One way you can avoid overstuffing your website copy with your chosen keywords is to use relevant synonyms, keywords and variations.

These will still be just as effective since they are recognized by the search engines’ “Latent Semantic Indexing”, which exists to provide similar matches in the search results. This will be helpful in targeting additional search requests and getting more prospects.

Encouraging Sharing

You’ve heard it before – sharing is caring. Make your website articles easily shareable by adding social media buttons to your pages. This will make it very convenient for your readers when sharing your blog posts in their social media accounts, i.e., on their Facebook, Twitter, Pinterest, and Google+ pages.


There you have it – your introductory SEO training on web content optimization! Now all you have to do is start allotting time to perform these SEO writing tips, and you will be reaping the rewards of proper SEO implementation at practically no cost. 🙂

About the Author

Michelle Rubio has been working with SMEs across the United States, Canada, Australia and the UK for the last five years. She is a highly-experienced blogger and SEO copywriter. You can see more of her works and experiences in her LinkedIn profile.

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The Value of SEO for Local Business

Search engine optimization, or SEO, is a term every small business owner should recognize. While performing SEO for local business owners can be a challenge because of a wider scope of competition, it does not mean that organic search is out of reach.

Whether it is a large organization or a small firm, any business can use SEO as a powerful marketing outlet.

The Benefits of SEO for Local Business

Small enterprises have plenty to benefit from search engine optimization. For starters, it creates a more user-friendly web interface. It also allows you to reach new markets and economies with the help of mobile marketplaces and social media channels.

Optimizing your website for search matters because it can provide highly targeted traffic and bring qualified leads and customers, as well as offer a high ROI potential.

Beating the Competition Using SEO for Local Business

SEO, combined with fresh content and effective landing pages, can also get you ahead of your competition through the use of keyword phrases. In addition, SEO helps build brand awareness which is especially useful if you are expanding your brand.

Introducing the infographic: The Value of SEO for Local Business

In the infographic below, Full Impact Studios explores the importance of SEO and the value it brings to small businesses. Read on to find out how you can maximize the power of search engine optimization to leverage your online marketing efforts.

SEO for local business


As you can see from the infographic above, there are several benefits to be derived from using SEO for local business. And simply because you’re not a marketing expert doesn’t mean that you can’t perform the steps outlined in the infographic.

Just set aside a block of time every day, or even two-three times per week, and follow the strategies outlined in the infographic. In this way, you’ll become proficient in SEO for local business in no time at all! J

About the Author

Aaron Hemmelgarn – Creative interactive web development professional with 10+ years in web and 20+ years in sales. Recognized for decisive leadership and proven ability to face challenges head-on and deliver results. Owner and CEO of Full Impact Studios.

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SEO for local business

SEO for local business





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7 Top Ideas for Starting a Business and Making it Grow

ideas for starting a business

ideas for starting a business

If you need ideas for starting a business or to develop your new business, help is available and the following steps will go a long way to pushing you in the right direction when it comes to developing your business.

Make a business plan or Review your business plan

If you are in the process of starting up a new business, you really need to make sure that you have a viable business plan in place. This provides you with the signposts you need to follow in developing your business and it can ensure that you don’t overlook or miss out on any of the many important matters.

If you are already running your business and you have a business plan in place, it is vital that you regularly look to review your business plan. This ensures that you are working to your plan and that you are meeting your targets. It will also help you to evaluate what is working in your current business and what can be tweaked or changed.

You should also look to get some insight from your employees or partners to make sure that you have a rounded review of your business plan. This is one of those ideas for starting a business that often gets overlooked.

Update what you offer

Even if you still believe that what you sell is of great value and benefit to your customers, should you look at refreshing or changing your offer?

You should always look around you in the marketplace and it may be that your rivals are able to provide something that you are not, which gives them the edge over you. You should look to minimize and remove any edge that your rivals may have over you and at the same time look to create a competitive advantage over your rivals.

Reviewing what you offer and the way in which you offer it on a regular basis will make a difference to how fresh your offer seems to your clients.

Top ideas for starting a business: Always focus on cash flow

While businesses need to think about the future, one of the biggest causes of failure when it comes to start-up businesses is focusing too much on the future and not enough on the present day.

That’s why one of the top ideas for starting a business is to always be thinking about your current cash flow and make sure that you have enough coming in at the current time to keep your business going. This means that you need to create accurate cash flow projections and stay on top of the money that is coming into your business.

Find new customers

This is crucial for new businesses and you should always be looking to get your product out in front of new people, ensuring that you provide the best range of products or services for people in your audience.

You shouldn’t just look to sell to anyone and everyone; you need to think about who your audience is and be sure that your product is as attractive and as relevant to your audience as it can be.

One sure-fire way to always be finding new customers is to make it a priority to always be building your email list.

Make more from your existing sales

While new businesses should be continually on the lookout for new customers, it is important to make the most of the client base you already have?

Is there a way in which you can upsell products or services or is there a way to bundle packages or services together?

If there is a way to offer a new range of products or services or for you to add value to the relationship that you have with a client, you should be working on this.

Obtain guidance and advice from new people

Whether this comes from employing new people into your business or from taking the time to connect with external people who can provide you with guidance, getting a fresh pair of eyes on your business is always going to be of benefit.

While you should look to operate in a business sector or niche area that you understand, you shouldn’t aim to do everything yourself. Having the support and opinion of others can help you to stay fresh and find the best ideas for starting a business and making it grow.

Consider all of your finance options

While many start-up businesses struggle to obtain finance support from traditional lenders, this doesn’t mean that there is no financial support on offer.

You may find that friends or family members can help you out. In addition, there could be grants on offer, but you will also find that guarantor loans are of benefit.

guarantor loan is an ideal way to obtain finance at an affordable rate of APR and with a degree of flexibility that will help you maintain a steady cash flow for your business. If you are looking to progress your business in the correct manner, help is available so make sure that you turn to the right people.


If you digest the 7 ideas for starting a business listed above, you’ll surely be on your way to sustained business growth and profitability in no time at all.

Just remember to refer back to them from time to time and especially make sure to continually be reviewing your business plan. 🙂

Do you have any other pointers to include that I may have missed?

Let us know in the comments section below.

About the Author

Andrew Reilly is a professional writer who focuses on consumer interest stories and news articles. He has been freelancing for the last 9 years and in his spare time he likes to watch football and live gigs, among many other interests.

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ideas for starting a business

ideas for starting a business





Image courtesy of arztsamui at FreeDigitalPhotos.net